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February 17, 2021

Kendall Jenner readies 818 Tequila launch

Model and social media titan Kendall Jenner is to join the celebrity stampede into premium spirits with the launch of a Tequila brand.

Model and social media titan Kendall Jenner is to join the celebrity stampede into premium spirits with the launch of a Tequila brand.

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Jenner unveiled 818 Tequila to her 152m Instagram followers yesterday, adding that the three-strong range will be released “soon”. Few details on the brand were disclosed other than it will comprise a Resposado, an Anejo and a Blanco.

Jenner did not detail where the Tequila is produced or whether she has partnered with an existing spirits brand owner for the launch.

The brand, which appears to be named after the Los Angeles area code where Jenner lives, follows a number of spirits launches from well-known faces. Actor George Clooney co-founded Casamigos Tequila in 2013 before selling it to Diageo in 2017 for as much as US$1bn. Fellow actor Ryan Reynolds sold a gin brand he is involved with – Aviation Gin – to Diageo last year.

Actor and former wrestler Dwayne Johnson owns the Teremana Tequila brand while singer Bruno Mars is a co-owner of Panamanian rum brand SelvaRey.

The new Tequila is not Jenner’s first brush with beverages. In 2017, she appeared in an ad for PepsiCo’s namesake CSD brand that was accused of trivialising demonstrations and was subsequently withdrawn.

Why copying gin’s template for growth risks doing rum a grave disservice – Click here for a just-drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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