Villa Maria’s EarthGarden organic wine range

Category – Wine, New Zealand, organic

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Available – From 1 March

Location – Initially in New Zealand, followed by the UK from late April

Price – See below

New Zealand winery Villa Maria has launched its first organic range as part of a wider move into the organic category.

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By GlobalData

The company, which plans to convert all of its vineyards to organic management by 2030, said today the new EarthGarden range will help meet rising global demand for sustainable produce. The range comprises Marlborough Sauvignon Blanc 2020, Hawke’s Bay Rosé 2020, Marlborough Pinot Noir 2019 and Hawke’s Bay Merlot Cabernet Sauvignon 2019.

The 2019 vintages are priced at GBP16.38 (US$23) in the UK and the 2020 vintages at GBP13.99.

Wineries are increasingly emphasising their organic ranges. In August, Concha y Toro lined up an advertising activation for Californian wine Bonterra that highlights the brand’s organic credentials.

Alcohol brands must do battle over generational trends and sustainability uncertainties – Click here for a just-drinks comment

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