A “personalised” bottle has helped drive up sales of Baileys by 60% in Dublin airport, Diageo has said, as the company embarks on a personalisation push for the brand in Global Travel Retail.

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GlobalData Strategic Intelligence

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Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

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