Columbia Crest Wine Estates is to “crowdsource” a new Cabernet Sauvignon wine, with consumers voting on everything from how the grapes are grown to what blend to use.
US: Columbia Crest Wine Estates puts consumers in charge with “crowd-sourced” wine
Columbia Crest Wine Estates is to “crowd-source” a new Cabernet Sauvignon wine, with consumers voting on everything from how the grapes are grown to what blend to use.
August 4, 2014