With the trend for sweet flavours sweeping most drinks categories, it seems an obvious path for producers to follow. But with obesity now a major public health concern, will this rush for short-term gain lead to long-term pain? Just-drinks’ deputy editor James Wilmore sounds the alarm.
Comment – Chasing the Drinks Sugar Rush Has its Perils
With the trend for sweet flavours sweeping most drinks categories, it seems an obvious path for producers to follow. But with obesity now a major public health concern, will this rush for short-term gain lead to long-term pain? Just-drinks' deputy editor James Wilmore sounds the alarm.