just On Call – Brown-Forman head sees “upstarts” hamper vodka pricing in US
The CEO of Brown-Forman has flagged the growth of rival vodka “upstarts” such as Tito's Handmade Vodka as driving a “brutally competitive” vodka category in the US.
The CEO of Brown-Forman has flagged the growth of rival vodka “upstarts” such as Tito's Handmade Vodka as driving a “brutally competitive” vodka category in the US.