Research in Focus - RTDs & High-Strength Premixes: A Growing & Increasingly Sophisticated Category

Research in Focus – RTDs & High-Strength Premixes: A Growing & Increasingly Sophisticated Category

The RTDs/high-strength premixes category registered the second strongest total volume growth of all alcoholic drinks categories globally in 2011. New launches and category extensions led to the repositioning of RTDs as a healthier and more socially responsible category, expanding its consumer base and growing in both volume and value terms as a result.

July 13, 2012

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Research in Focus – RTDs & High-Strength Premixes: A Growing & Increasingly Sophisticated Category

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