Social media remains a minefield for businesses – particularly drinks companies. While Twitter appears to be addressing the problems, by introducing a blanket age-gating system, Facebook is throwing up different issues. And two recent rulings in Australia will do nothing to reduce the number of sleepless nights for marketers.
Comment – Social Media: Facebook ‘Advertising’ Sparks Headaches for Drinks Firms
Social media remains a minefield for businesses - particularly drinks companies. While Twitter appears to be addressing the problems, by introducing a blanket age-gating system, Facebook is throwing up different issues. And two recent rulings in Australia will do nothing to reduce the number of sleepless nights for marketers.