Calypso’s Toy Story juice drink

Category – soft drinks, juice

Available – Available to order now, in stores from July to coincide with the UK release of Toy Story 3

Location – UK, through all retail and impulse channels

Price – RRP of GBP0.50 (US$0.81) for 250ml bottle or GBP1.69 for 4 x 250ml bottles

Distribution – Via the Calypso Sales Team – Tel: 01978 668400

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By GlobalData

Calypso has launched the juice and natural mineral water drink through its strategic partnership with Disney Consumer Products.

The product will be available in two flavours: tropical orange and blackcurrant and strawberry; they contain no added sugar or colourings.

The new packs have been designed for Toy Story’s target market of children aged between four and ten, with its 250ml size and sports cap.

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