Pernod Ricard is looking to boost sales of potato vodka brand Luksusowa in the US after signing a distribution deal with WJ Deutsch & Sons.
Luksusowa, which is a part of Pernod’s Polish subsidiary, Wyborowa, will be positioned as premium on price points of US$24.99 for 1.75 litres and $16.99 for 750ml. said WJ Deutsch & Sons yesterday (25 January).
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