Pepsi overtook Coca-Cola to become the on-trade’s best selling soft drink in 2009, industry figures show.
Pepsi sales grew by 10% in 2009 to GBP475m (US$712m), according to the 2010 Britvic Soft Drinks Report published today (30 March).
While cola drinks remained the licensed trade’s largest sub-category with value growth of 4% during the year to GBP982m, Pepsi had the better year, according to the report.
Pepsi took 2.8 share points to knock Coca-Cola off the top spot in the on-trade by value, said Britvic, which holds the licence to PepsiCo drinks, including Pepsi, in the UK and Ireland.
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