Innocent today (9 April) announced it has accepted a further investment by soft drink giant The Coca-Cola Co in a further sign that the firm is facing an uphill struggle.
Innocent, which controls more than two thirds of the UK smoothie market, agreed to sell a stake of between 15% and 20% in its business to The Coca-Cola Co in April 2009 for GBP30m (US$49m).
But, Coca-Cola has today upped its stake to 58%. A fee for the new shares has not been disclosed.
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