Beam Global Spirits & Wine has confirmed an internal promotion and a further appointment to its US Category Business Teams.

The Illinois-based unit of Fortune Brands said late last week that Drew Munro has been promoted to general manager of the Bourbon US Category Business Team (CBT). Munro has been with Beam Global for 14 years.

Jay Mathew, meanwhile, joins Beam Global from Unilever to become general manager of the Classics US CBT. Mathew has held various sales, sales strategy, shopper marketing and brand marketing roles with Unilever, and was most recently marketing director for deodorants USA.

Beam Global’s commercial marketing function in the US has three CBTs: Bourbon (including Jim Beam and Maker’s Mark); Classics (including Courvoisier and Laphroaig) and Mixables (including Sauza and Cruzan).

Fortune Brands is set to report its and Beam Global’s Q1 results at the end of this month.

Subscribe to Just Drinks for just £1 for 1 month

Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the drinks industry’s trajectory and the priorities shaping the profession.

What’s included in your subscription:
  • Personalized Access: Secure login to Just Drinks
  • Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
  • Case Studies & Deep Dives: Real-world applications and in-depth analyses.
  • Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.

Ready to stay informed?

Subscribe to unlock exclusive content.

Already a subscriber? Sign in to access your account.

Pleasecomplete this form to request more information, and a representative will be in touch shortly.