The Coca-Cola Co is launching a year-long campaign in the UK for its Oasis juice drink.
The campaign, launched yesterday (12 April), will include a television commercial, radio, outdoor, an on-pack promotion, media partnership with The Sun and digital activity on Facebook.
With the strap-line ‘Fruity Drinks and Lunchtime Dreams’, the campaign will target the brand’s core audience of twenty-something men and women.
Coca-Cola will also conduct a nationwide search for “the lunchtime that most deserves a GBP30,000 makeover”.
Consumers will be invited to explain why they think they deserve a better lunchtime to be in with a chance of winning an “Oasis-style lunchtime improvement”. Consumers can enter via Facebook Group: The Oasis Campaign For Better Lunchtimes.