Stolichnaya vodka owner SPI Group is to link up with the Red Bull Air Race World Championship 2010 by supporting defending British champion Paul Bonhomme.
As the official supporter of Team Paul Bonhomme, Stolichnaya branding will appear on the aircraft and the pilot’s uniform, as well as on floating barges on the racecourse.
The partnership also includes exclusive sponsorship at all Red Bull hospitality areas and associated events throughout the year.
“Establishing a relationship with such an exciting sporting event provides a new communication platform with our consumers internationally,” said Andrey Skurikhin, one of the two shareholders in SPI Group, yesterday (22 April).
The Red Bull Air Race World Championship 2010 takes place in eight different locations from March through to September this year and will be broadcast in 180 countries.
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