Speaking exclusively to just-drinks in Cannes yesterday (19 October), John McDonnell, chief operating officer of Patrón Spirits Company, explains why he remains optimistic about the Tequila company’s future, despite the trend towards drinking at home in its main market, the US.
Audio – TRAVEL RETAIL: Patrón remains bullish despite on-premise decline
Speaking exclusively to just-drinks in Cannes yesterday (19 October), John McDonnell, chief operating officer of Patrón Spirits Company, explains why he remains optimistic about the Tequila company's future, despite the trend towards drinking at home in its main market, the US.