[Updated 05/11/2011 with clarification on North America job figures] Diageo will strip more costs out of its business in recession-hit Europe and North America in order to help it invest in emerging markets like Africa, the firm’s supply chief has said.

Diageo’s head of global supply, David Gosnell, said that the drinks giant will step up its project to reduce supply chain costs as it seeks to adapt to a new economic environment in North America and Europe. 

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