Boston Beer Co plans to expand its sales force next year as the firm has continued to outpace its bigger rivals on the US beer market.

The brewer is also looking to increase its marketing and promotion spend in 2011 and is prepared to forego some profits growth to make the extra investment. It said yesterday (4 November) that it would expand in order to “address the increasing competitive activity” to take advantage of “the opportunities that we see”.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Boston Beer operates at a different scale to the likes of Anheuser-Busch InBev and MillerCoors, but it spearheads a US ‘craft beer’ sector that has consistently bucked decline on the overall US beer market.

The firm yesterday reported volume sales up by 14% in the third quarter of 2010, compared with the same period of 2009. Depletions – volume sales from distributors to retailers – rose by 7%. Net sales increased by 14% to $124.5m for the period, largely due to higher demand for Samuel Adams beer. 

Stay informed for just £1! *

Subscribe to Just Drinks for unbiased coverage of the global drinks industry, offering insights into the corporate strategies of beverage manufacturers and brands worldwide.

What’s included in your subscription:

  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot beverages
  • Unrivalled drinks industry comment from leading sector specialists

Ready to stay informed? Subscribe now and gain access to exclusive content.

Subscribe

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Have a Subscribtion Sign in

For further details on subscribing, click here. Need multi-user access? Explore our corporate subscriptions now.

*After your 1-month trial, your subscription will continue at £315 per year.