The move follows a decline in sales of domestically-produced wine in Japan in favour of imported wines. Suntory is Japan’s largest distributor of wine. Production lines have been added by Castel specifically for the Suntory wines.
JAPAN/FRANCE: Suntory in link-up with Castel
Japanese drinks group, Suntory, has entered into a co-operation agreement with the French wine group, Castel, through which Suntory's main branded wines will be produced in France. Suntory is to collaborate with Castel to produce wines both for export to Japan and for sale in European markets.