Internet
bank Smile is diversifying into booze. Before Christmas, the UK bank will be
offering wine and spirits to its customers as well as its traditional banking
services. While banking and drinking might not be entirely related, Smile has
chosen one of the healthiest looking online markets. UK Internet sales of both
wines and spirits will grow more than ten-fold between 2000 and 2005.
UK online wine and spirits market ($ million), 2000-05
|
2000
|
2005
|
|
| Spirits |
28.1
|
313.0
|
| Wine |
24.0
|
275.7
|
|
Source: Datamonitor, 2001:
“Exploiting eFMCG Opportunities” |
||
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