Frucor
Beverages is still having trouble in the UK. It has spent heavily on its V energy
drink but is making a small net loss. Frucor now expects the UK V business to
become profitable during the second half of the 2002 financial year. The market
is expected to continue growing strongly in the UK, at 3.3% per year volume
growth between 2001 and 2005. Yet, despite this growth there is strong competition
in the market, which will continue to give Frucor problems.

UK energy and sports drink consumption (lLiters million),
2001-05

2001
2005
UK
117.8
134.0
Source: Datamonitor, 2001:
“Drinks On-the-Go 2001”

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