Australian wine producers have been warned that to survive they need to learn
how to market their wine.
AUSTRALIA: Time to learn to sell, wineries are told
Australian wine producers have been warned that to survive they need to learn how to market their wine. Forecasting an acceleration of industry rationalisation, Franklin Tate, chairman of the WA Wine Industry Association marketing committee believes that between 20 and 40 producers could be in trouble in the next two to three years.