UK: Pernod Ricard readies UK push for Malibu
Pernod Ricard is launching a GBP14m (US$27.6m) two-year marketing campaign in the UK for its Caribbean rum brand Malibu.
Pernod Ricard is launching a GBP14m (US$27.6m) two-year marketing campaign in the UK for its Caribbean rum brand Malibu.