Canadian wine and cider group Diamond Estates is aiming to create “sustainable, profitable growth” at the business with a new three-year strategic plan.
Based in Niagara-on-the-Lake in Ontario, Diamond Estates owns four wineries and a cidery. It has a portfolio of 12 owned brands, such as Lakeview Cellars and Mindful.
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The Canadian food-and-drinks manufacturer Lassonde Industries holds a controlling stake in the business.
As part of its new plan, Diamond Estates said in its presentation it will focus on four “pillars”.
The first is “profitable growth”, which the group said it will focus on boosting revenue across all of its six sales channels, including domestic retailers like the LCBO, direct-to-consumer and export markets.
Reflecting on opportunity for exports in the presentation, Diamond Estates said that “improving” diplomatic relations between Canada and China were “reopening a key export market for Canadian Icewine and premium VQA [Vintners Quality Alliance]”.
Other “pillars” include bolstering its portfolio of owned and agency brands.
In its presentation, the group said it is looking to concentrate its investment on its “highest-growth” labels, such as its Creekside, D’Ont Poke the Bear and 20 Bees.
It will also continue growing its range of Trajectory Beverage Partners agency brands, by adding new brands to its portfolio and “deepening” current tie-ups “through licensed and proprietary initiatives”. The so-called commercial division includes wine brands such as the French label Fat Bastard, New Zealand’s Joiy Sparkling Wine and Bodegas Muriel from Spain.
Another piece of the three-year plan is “operational excellence”, Diamond Estates said. The business will look to “identify and secure the right warehousing solution to support volume growth and operational efficiency”.
It added that “infrastructure stabilisation is a key milestone of the strategic plan – reducing complexity and cost as the business scales”.
The company said it will also look to carry out “disciplined capex allocation” on areas such as winery capacity and “brand-building assets”.
Commenting on the new strategy, Andrew Howard, the president and CEO of Diamond Estates, said: “Over the past three years, we have done a tremendous amount of work to strengthen Diamond Estates and establish a solid foundation for the future. We have improved our margins, strengthened our operations, reduced our debt and built a platform that is ready to scale. Our new three-year strategic plan is about taking that foundation and turning it into sustainable, profitable growth.”
Diamond Estates intends to tackle the four pillars of its plan in three “phases”. The first phase took place in its most recent 2026 financial year. In the period, the group said it had expanded its sales team, introduced new brands and packaging and initiated “key capex programmes” among other achievements.
In its upcoming 2027 fiscal year, the company will look to “broaden execution” in all of its sales channels, as well as grow its agency brand portfolio and “export development”, it said.
Across the 2028-2029 years, Diamond Estates will look at “premium portfolio positioning, operational optimisation and evaluation of strategic opportunities”.
Diamond Estates achieved around C$30m ($21.4m) in annual revenue in its most recent financial year ended 31 March.
According to its investor presentation, the group’s adjusted EBITDA has grown by more than C$5.7m since 2024, reaching $3.8m in its 2026 fiscal year.
As of the end of March, the group has also reduced its net debt by C$13.9m.
