Rémy Cointreau has chosen Monika Alcobev to manage the distribution and marketing of its spirits brands in India.
The French group intends to “deepen its India strategy through a single-window platform backed by scale, efficiency, and market intelligence,” a statement shared by Monika Alcobev said yesterday (10 August).
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In April, the Rémy Martin brand owner said it would carry out a review of its distribution network as part of its three-year “transformation plan”, dubbed RC Forward.
The is would be in order “to expand reach and capture untapped growth opportunities”, the business said at the time.
“Consolidating our presence across India with a single unified mandate and partner will undeniably strengthen our position on this market,” said Ian McLernon, the group chief markets officer at Rémy Cointreau.
“We are confident Monika Alcobev Limited teams will build and drive an ambitious and sustainable growth plan for our brands as well as creating memorable and culturally relevant experiences for the Indian consumer,” he added.
Monika Alcobev said the distribution transition is in progress and will be completed across retail and hospitality sectors in the “coming months”.
Just Drinks has asked Rémy Cointreau to confirm who previously distributed its products in India.
Hemang Chandat, the chief commercial officer of Monika Alcobev, said: “This partnership allows us to streamline operations, offer stronger brand visibility, and drive deeper relationships with customers who already love Rémy Cointreau’s iconic brands.”
In June, Rémy Cointreau said it was aiming to achieve a €100m ($115.4m) increase in underlying operating profit over the next three financial years.
At the time, the company highlighted various initiatives to revive sales. It included plans for “scaling up” operations in emerging markets, “accelerating” sales in travel retail, and calls for steps to “optimise” A&P spending.
For the 12 months ended 31 March, the company posted group sales of €935.3m, which was down 5% on a reported basis while rising 0.2% organically.
It also reports “current operating profit”, which fell 11.5% to €165.4m.
For the 2026-27 financial year, the Bruichladdich whisky owner said it “anticipates a return to sustainable organic sales growth, with momentum expected to strengthen progressively over the year”.
