Carlsberg has expanded its functional shots range for Plenish with two new products, one of which looks to respond to the “consumer challenge” around fibre intake.
“The launch of Fibre Shots responds to a real consumer challenge of not getting enough fibre," Russell Goldman, Carlsberg Britvic managing of director of breakthrough brands, said.
Carlsberg has expanded its functional shots range for Plenish with two new products, one of which looks to respond to the “consumer challenge” around fibre intake.