Jose Cuervo Tequila owner Becle is looking to hone in on canned RTD innovation and distribution in the US as it adapts its portfolio to “evolving consumer needs”.
Volumes in the US and Canada dipped 6.4%, hit by "challenges in the ready-to-serve category".
Jose Cuervo Tequila owner Becle is looking to hone in on canned RTD innovation and distribution in the US as it adapts its portfolio to “evolving consumer needs”.