Philippines-based alcohol importer and distributor The Keepers Holdings has purchased a 50% stake in local liqueur producer Cervia Global Trading.
In a filing with the Philippine Stock Exchange on 16 July, Cosco Capital-owned The Keepers said it agreed to pay 320 pesos ($5.62) per share for 125,000 shares in Cervia Global Trading.
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Cervia Global is best known for its Filipino liqueur brand Sulà. It specialises in liqueurs made from local ingredients for both domestic and international markets.
In the filing, The Keepers added that the 50% stake provides a “strategic entry point into the premium local spirits market, while also positioning the company for growth in international markets.”
The shares were acquired from Caesar R Certeza, Mark Daniel L Rivera, Vernon A Carandang, and Margherita Y Rauto.
The Keeper’s portfolio includes wine and spirits distribution businesses Meritus Prime Distributions, and Premier Wine & Spirits. It also controls Montosco, which distributes Alfonso Brandy.
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By GlobalDataOther liquor brands distributed by the company in The Philippines include Johnnie Walker, Chivas Regal, and Glenfiddich along with Suntory, Jinro, and Jose Cuervo.
Last November, the company announced its intention to acquire Booze On-Line, a local beer importer, to “add to its portfolio premium beer brands”.
In the first quarter of its 2025 fiscal year, The Keepers reported a 14.3% increase in net income to 689.9m pesos, with gross revenue growing by 20.9% on the year prior to 4.05bn pesos.
The company attributed the growth to an 18% increase in total cases sold, with the brandy category accounting for 80% of sales value and 82% of sales volume.
For the year ended 31 December 2024, The Keepers reported net income of 3.53bn pesos, up 21.3% on the previous year, which the group attributed to “strong sales volume performance” in its imported brandy.
Its net sales in the period reached 18.52bn pesos, reflecting a 13.6% increase. Gross profit also grew 17.6% to 5.2bn pesos.
