US drinks company Systm Foods has appointed Elizabeth Stephenson, a former executive at The Wonderful Company, as its new CEO.
The company, positioned as a provider of “better-for-you” beverages, is a joint venture between investment firms Systm Brands and GroundForce Capital.
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Its brands include protein shake brand Rebbl, Chameleon Organic Coffee cold-brew coffees and Humm, a low- and no-sugar kombucha brand acquired in 2024. The company has a manufacturing site in Oregon for Humm products.
In a statement, Systm Foods said Stephenson brings a “strong track record of leading high-growth brands through transformative expansion”.
From June 2023 to January this year, Stephenson was CEO of US meals manufacturer Intelligent Brands.
Before joining Intelligent Brands, she worked at consultancy AlixPartners for three years. Earlier in her career, Stephenson held senior roles at The Wonderful Company, home to brands including Fiji Water and Pom Wonderful.
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By GlobalDataGroundForce Capital co-founder and managing partner Mark Rampolla said: “Elizabeth’s proven success with building and scaling purpose-driven brands deeply resonates with our mission at Systm Foods.”
Stephenson added: “Consumers today are seeking beverages that deliver on both wellness and taste and Systm Foods’ portfolio is uniquely positioned to meet that demand.
“The System Foods platform is an amazing and innovative approach for acquiring, incubating, and accelerating healthy better-for-you brands, and one that I feel honoured to help grow and build.”
Outgoing CEO Andy Fathollahi is moving to a role on the board of directors.
In the statement, Systm Foods credited him with playing a “key role” in “shaping Systm Foods’ growth and strengthening its portfolio”.
