Dispute on Diageo’s Tequila purity shows growing importance of transparency in spirits
As consumers become more curious about what goes into their food and drink, is it time for rules around Tequila production and labelling to change?
28 July 2025
28 July 2025
As consumers become more curious about what goes into their food and drink, is it time for rules around Tequila production and labelling to change?
Besides the 15% duty, the US and EU have also agreed on "zero-for-zero tariffs" on several goods, including "certain agricultural products".
"It's really the emergence of these European alliances where we really need to assure that the game is played fairly" - CEO Dolf van den Brink.
The agreement brings an end to strikes which started last month.
Heineken took Jumbo to court in May over the retailer halting orders of some of the brewer's brands. The case was dismissed later that same month.
The alliance comes in response to the “increasing competition in the German beverage market", Getränke Hoffman said.
The group said it expected to see lower volumes in its full-year 2025, attributed to "macroeconomic factors impacting industry demand".
The two Irish whiskey brands will join Four Corners American Gin and Star & Key Rum in Cobblestone’s portfolio.
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