Pepsi’s prize, Gatorade, dominates the US sports drink sector and neither Pepsi
with its All-Sport brand or Coca-Cola with Powerade could compete with its 73%
market share.
Where does Quaker acquisition leave Pepsi’s own brands?
Described by one leading US beverage analyst as "one of the most positive acquisitions I have ever seen", Pepsi's $13.4 billion deal with Quaker has instantly given it number one status in the US sports drinks market.