The next time you see someone try a negroni for the first time, watch their reaction. Chances are the lips will be pursed and the eyes screwed up; there’ll probably be a sharp intake of breath, possibly accompanied by some form of expostulation. They may grow to love the classic combination of gin, Campari and vermouth – millions of people do – but the initial response is often one of shocked surprise.

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GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData