- Category – Spirits, ‘blended spirit
- Available – From this month
- Location – Global
- Price – Not immediately available
William Grant & Sons has introduced a ‘flavoured’ expression to the portfolio of its Grant’s Scotch whisky brand.
Grant’s Summer Orange launches across Europe from this week and is the first flavour to use the Grant’s brand name. The iteration has been complemented with the addition of Sicilian orange extract and “natural citrusy orange flavours” according to the company.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The ‘blended spirit’, which cannot use the term ‘Scotch’ due to regulations concerning definition, is designed to be served long with soda or lemonade, a slice of orange and ice.
“Whisky and orange is a fantastic combination made for summer evenings and perfect to enjoy with friends,” said Grant’s global brand ambassador, Daniel Dyer. “Grant’s love people to get together with their crew to shoot the breeze and came up with Summer Orange for those magical moments with friends..”
Earlier this month, William Grant announced the release of a limited-edition whisky from its Glenfiddich single malt to raise funds for the people of Ukraine. The 2022 edition of the Glenfiddich ‘Spirit of Speyside’ bottling will be auctioned on Whisky Auctioneer between 5-10 May, with a total of 460 bottles available.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
