- Category – Spirits, whiskey, Irish, single malt, 52.1% abv
- Available – From this week
- Location – Global Travel Retail, available in Ireland at Cork and Dublin airports
- Price – SRP of EUR650 (US$735) per 70cl bottle, limited to 678 units
Cuervo has released a GTR-exclusive Bushmills from the Irish whiskey brand’s ‘Causeway Collection’ series.
Distilled in 1994, Bushmills 27-Year-Old Bourbon Cask initially spent six years in third-fill Bourbon barrels before being moved into first-fill Bourbon barrels for the rest of its maturation period. The cask strength single malt is limited to just under 680 bottles, all of which are on sale at two airports in Ireland.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“The popularity of Irish whiskey continues to soar,” said Roy Summers, head of GTR at Cuervo’s Proximo division. “Our focus is on providing exciting experiences for our customers and on giving travellers something they can’t find in their domestic markets.”
The Causeway Collection debuted last year and comprises single malt expressions from Bushmills’ distillery in Northern Ireland. The series takes its name from the Giant’s Causeway, which is a short drive from the distillery.
Bushmills is set to be joined by another distillery in Northern Ireland in 2022. Lough Neagh Distillers expects to start production next to a soon-to-be launched brewery in Lurgan, County Armagh.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
