• Category – RTD, spirits-based, 32.5% abv
  • Available – From this week
  • Location – The US, available nationwide in selected off-premise outlets and online through Drizly
  • Price – SRP of US$12.99 per 37.5cl bottle

Beam Suntory has launched a limited-edition premix from its On The Rocks Cocktails business.

The Manhattan premix has a base of Basil Hayden Dark Rye, which is a blend of Kentucky Straight Rye Whiskey, Canadian Rye Whisky and California Port. The 32.5% RTD also contains sweet vermouth, bitters and natural flavours.

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Each 37.5cl bottle holds the equivalent of 8.5 1.5oz (4.26cl) servings, as defined by the US Tobacco Tax and Trade Bureau.

“On The Rocks was founded on the commitment to deliver constant innovation for the modern cocktail drinker, and we are thrilled to now offer a limited-release for those searching for the perfect Manhattan,” said On the Rocks co-founder Rocco Milano. “As a brand built on delivering bartender crafted, quality cocktails, this latest expression is an … exciting extension to our growing portfolio.”

Beam Suntory acquired outright control of On The Rocks in September last year.

How spirits brand owners can ensure the home-cocktail trend sticks – Click here for a Just Drinks comment

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