• Category – Beer, 4.6% abv
  • Available – From this month
  • Location – The US, available in Texas only
  • Price – SRP of US$7.99 per 33cl can six-pack

Pabst Brewing Co has added a new SKU to its Lone Star craft beer brand.

Lone Star High Desert Days is brewed with white wheat and Pilsen malt before being blended with hibiscus and agave nectar. The new flavour is available immediately in selected retailers across Texas, including HEB and Total Wine & More.

According to the company, the flavour was designed to showcase ingredients produced in the state.

“With High Desert Days, our goal is to capture the essence of Far West Texas and celebrate the beauty of the Texas landscape through design and locally-minded flavours,” said Lone Star’s brand manager, Daniel Crawford.

The release is the latest in the brand’s ‘Culture’ series that also features Rio Jade, a Mexican-style lager, and Das Bier Y’all, a German-style kölsch.

In April, US trade body The Brewers Association named Pabst – which also owns the Ballantine IPA and National Bohemian brands – the country’s fifth-largest brewer by volumes in 2020.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Why brewers must not overlook their wider responsibilities in race for sales – Click here for a Just Drinks comment

Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now