The recent tax increases on the Japanese low-malt beer happoshu have hit sales of the product, according to a survey published in the Asian press today.
<P>
The survey was conducted by Japan’s top five brewers and found close to 20% of low-malt beer drinkers reduced their consumption of the drinks since the tax increases in May. While nearly 1% have stopped drinking the beer altogether.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Just Drinks Excellence Awards - Have you nominated?
Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!
Nominate Now
