The Danish brewery group Bryggerigruppen is extending its distribution deal with the Dutch brewing giant Heineken to include selling Heineken beer in kegs and bottles in Denmark in addition to an existing agreement covering cans.
Go deeper with GlobalData
Heineken announced that its beer brand was set to do battle with its rival Carlsberg on the Danish beer’s home ground after in August last year, following the initial distribution agreement with Bryggerigruppen.
Bryggerigruppen is the country’s second largest brewer behind Carlsberg.
