Sales of Jerez brandy fell by 36.2% in 2002 from 99.3m bottles to 63.4m bottles. A spokesperson for the Jerez brandy regulatory authority said an increase in alcohol taxation imposed on January 1 2002 was one of the prime reasons for the decline.
The fall was also attributed to a decline in the number of tourists to Spain in 2002 and the adoption of the Euro.
Domestic sales fell by almost 50% to 31m bottles. The largest export markets for Jerez brandy in 2002 were the Philippines, China and Germany.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Just Drinks Excellence Awards - Have you nominated?
Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!
Nominate Now
