According to statistics from the Italian agricultural research agency, ISMEA, and Nielsen, wine and sparkling wine sales in the Italian domestic market fell by 4% in 2002 to 9m hectolitres. Bottled wine consumption fell by 3%, while bulk wine sales were down by 8.0%.

However, while sales of bottled table wine fell by 5%, and sales of table wine in bulk fell by 8.7%, the statistics showed that sales of DOC and DOCG wines recorded a 3% increase from 2001.

Just Drinks Excellence Awards - Nominations Closed

Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
De Kuyper Royal Distillers’ De Kuyper Batched 0.0% range has won both Innovation and Product Launches honours in the 2025 Just Drinks Excellence Awards. Learn how these premium, non-alcoholic RTD cocktails help operators serve consistent, bar-quality drinks while tapping fast-growing demand for sophisticated alcohol-free options.

Discover the Impact