Anheuser-Busch, the world’s largest brewer, through a local distribution agreement with Bacardi Dominicana today launched Budweiser in the Dominican Republic.
“We are excited to bring the outstanding quality and tradition of Budweiser to the Dominican Republic,” said Bob Kelley, managing director – Caribbean, Anheuser-Busch, Inc. “Anheuser-Busch is committed to satisfying consumer demand for the world’s most popular beer, and the success of the Budweiser brand continues to show there are opportunities for growth around the globe.”
Budweiser’s introduction in the Dominican Republic is to be supported with radio, television and print advertising and a full line of point-of-sale materials.
“Adult consumers here in the Dominican Republic are very perceptive,” said Jose Castellvi, president, Bacardi Dominicana. “They want products with a refreshing taste and a solid reputation. With Budweiser, we are offering them the world’s best-selling beer with Anheuser-Busch’s commitment to quality and innovation.”
