The UK division of Bacardi has dropped Vinnie Jones, the former footballer turned actor, from its advertising campaign.
Jones, who was reported to be earning £250,000 a year from the role, will be replaced by the actor Benicio Del Toro.
Jones has been appearing in the advertising campaign since 2001.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Just Drinks Excellence Awards - The Benefits of Entering
Gain the recognition you deserve! The Just Drinks Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving beverage industry advancements. Don’t miss your chance to stand out—submit your entry today!
Nominate Now