- Category – soft drinks, energy
- Available – From this week
- Location – The US, available online
- Price – Not immediately available
PepsiCo has launched a limited-edition flavour from its Mtn Dew brand’s Game Fuel energy drink.
Mtn Dew Game Fuel CouRageous Sherbet is available now in zero- and mid-calorie formats while stocks last exclusively from Game Fuel’s website. The new variants were created in partnership with US video game streaming personality Jack ‘CouRage’ Dunlop.
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Until 24 June, consumers who pre-order CouRageous Sherbet can receive a limited edition ‘CouRage’ trading card. Additionally, eligible US consumers who purchase any 12x 47cl-can pack from 24 June to 26 November will register for a chance to win one of ten prize bundles including merchandise, mini-fridges as well as a personalised video greeting from CouRage.
PepsiCo said Mtn Dew Game Fuel is its first product line to be designed specifically for gamers, with each re-sealable 47cl can containing 120mg of caffeine.
Earlier this week, Gamma Enterprises released a second flavour in its G Fuel energy drink’s collaboration with Swedish YouTuber, PewDiePie.
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By GlobalData
