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“There is still a future for these brands” – Pernod Ricard’s House of Tequila on the spirit’s global potential

Tequila’s slowing growth in the US last year is likely to have pushed many spirits heavyweights to reassess their strategies …

Coca-Cola signs $1.1bn deal with Microsoft in generative AI push

The Coca-Cola Company has signed a $1.1bn deal with Microsoft to improve its cloud computing and adopt the tech giant’s …

Super Bock to distribute Schweppes in Portugal on-trade

Portuguese brewer Super Bock Group has struck a deal with Suntory Beverage & Food to distribute the Schweppes and La …

Boston Beer launches non-alcoholic RTD fruit brew brand

Boston Beer Co. has launched a non-alcoholic ready-to-drink (RTD) fruit brew called General Admission in the US. The Samuel Adams brewer …

Henkell Freixenet temporarily cuts Spanish workforce

German wine and spirits group Henkell Freixenet is temporarily reducing its Spanish workforce due to drought conditions and lower yields …