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American whiskey does a vodka - Analysis

American whiskey is following in vodka's footsteps, according to analysts....

Investors pressure drinks companies on water use

World Water Week is an opportunity for companies to convene with other stakeholders to discuss the importance of water stewardship, and also...


Why consumers don't care about vodka's provenance

Richard Woodard | 25 Aug 2015

This month, Richard Woodard considers the marketing opportunity - or lack thereof - of provenance when it comes to marketing in the vodka segment.


Can drinks companies do direct sales?

Lucy Britner | 25 Aug 2015

Grupo Modelo has become the latest company to cut out the middle man when it comes to delivering alcohol to consumers' homes.


Untapped premiumisation offers spirits potential

Ben Cooper | 24 Aug 2015

Premiumisation has been such a critical trend and driver in the spirits sector that it is hard to imagine there are sectors where it has so far been under-exploited. However, a new report from The IWSR and just drinks suggests there are a number of spirits categories that still remain under-premiumised.


Rye: No Longer on the Rocks - Comment

Ian Buxton | 18 Aug 2015

The brown spirits category continues to see segments rise and fall in popularity. This month, Ian Buxton looks at rye, which has surprised many with its recent return to form.

Latest Interviews

Interview - Pernod Ricard's Outgoing CEO - Part II

Olly Wehring | 12 Feb 2015

In the second part of just-drinks' exclusive interview with the outgoing CEO of Pernod Ricard, Pierre Pringuet, here he looks back at some of the deals that have shaped the company, and his role in their negotiation.


just the Answer: Pernod Ricard's Nick Blacknell

Andy Morton | 14 Jul 2014

Earlier this year, the Worshipful Company of Distillers held a lively debate in London on the future of rum. Afterwards, just-drinks spoke to Nick Blacknell, Havana Club's international marketing director for Pernod Ricard, to discuss digital, diversity and the debate's motion “The future for rum lies with connoisseurs not clubbers”.

Latest News

Diageo readies "not quite as sincere" Scotch

Olly Wehring | 4 Sep 2015

Diageo is poised to release a new, Scotch whisky-based product in Latin America in the coming months, possibly as an extension of the Johnnie Walker brand.


just the week in Spirits and Wine

Olly Wehring | 4 Sep 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Craft more about stories than M&A for Diageo

Olly Wehring | 3 Sep 2015

The growth of the craft spirits segment is pushing larger producers to review how they connect with consumers rather than look to purchase new-entrant brands, according to the head of innovation at Diageo.


Diageo strengthens Charmer Sunbelt distribution

Olly Wehring | 1 Sep 2015

Diageo has extended its distribution tie-ups in the US with the Charmer Sunbelt Group.


Diageo launches glass Bulleit & Cola bottles

Lucy Britner | 26 Aug 2015

Diageo is to roll out its Bulleit & Cola RTD in glass bottles in Australia.


On this day in drinks history

Olly Wehring | 18 Aug 2015

Here's a look at what was happening on this day in...


NPD - Diageo's Dalwhinnie Winter's Gold

Lucy Britner | 18 Aug 2015

Diageo has released a non-age statement whisky from its Dalwhinnie distillery that is made from casks laid down in winter.


On this day in drinks history

Olly Wehring | 17 Aug 2015

Here's a look at what was happening on this day in...


just the week in - Spirits and Wine

Olly Wehring | 14 Aug 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Diageo, Pernod rebound despite fresh yuan drop

Andy Morton | 13 Aug 2015

Leading spirits producers' share prices rallied today despite another devaluation in China's currency, that hit stocks yesterday.


Diageo sues Captain Amsterdam over Captain Morgan

Lucy Britner | 13 Aug 2015

Diageo has confirmed its intention to sue California-based herbal remedy and e-cigarette refills seller Captain Amsterdam, over the US company's alleged similarity to the former's Captain Morgan trademark.


Diageo to review Mey Icki probe

Andy Morton | 13 Aug 2015

Diageo has said it is reviewing a government investigation into allegations claiming its Turkish unit, Mey Içki, took unfair advantage of its market-leading position in the country.


On this day in drinks history

Olly Wehring | 12 Aug 2015

Here's a look at what was happening on this day in...


Diageo CEO Menezes sees FY wages slide

Olly Wehring | 12 Aug 2015

The CEO of Diageo saw his salary fall by almost 50% in the company's most recent financial year, due in part to what the group described as "very stretching" targets.


Rye whiskey volumes surge in US - figures

Lucy Britner | 11 Aug 2015

Rye whiskey volumes have grown more than 500% in the last five years, according to figures from the US Distilled Spirits Council of the United States (DISCUS).


On this day in drinks history

Olly Wehring | 10 Aug 2015

Here's a look at what was happening on this day in...


ABD's Officer's Choice speeds past Smirnoff

Andy Morton | 10 Aug 2015

Allied Blenders & Distillers Officer's Choice has remained the world's fastest-growing spirits brand in terms of volumes added, beating four other whiskies to the title, according to recent figures.


On this day in drinks history

Olly Wehring | 7 Aug 2015

Here's a look at what was happening on this day in...


Diageo celebrates Singapore's 50th

Andy Morton | 5 Aug 2015

Diageo has added a new city to its skyline-inspired range of Johnnie Walker Blue Label bottles.


Diageo puts Bacardi in frame with white rum ads

Andy Morton | 4 Aug 2015

Diageo has backed its Captain Morgan White Rum with a GBP1m (US$1.5m) UK marketing campaign that appears to take a swipe at rival Bacardi.


ABD appoints new head - report

Andy Morton | 4 Aug 2015

Indian whiskey producer Allied Blenders & Distillers (ABD) has appointed a former Diageo employee as its new MD & CEO, according to local reports.


Diageo's Rhetoric 21-Year-Old Bourbon

Andy Morton | 3 Aug 2015

Diageo's Bourbon unit Orphan Barrel Whiskey Distilling Company has released a 21-year-old expression in its Rhetoric series.

Latest blogs

P Diddy vs 50 Cent in vodka wars

Lucy Britner | 18 Aug 2015

No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc.


Diageo's echo quotes

Olly Wehring | 5 May 2015

When it comes to market speculation, a company holds the prerogative to comment or not. Most times it is the latter, but we journalists are always grateful for any quote that we can get.

Company research

Diageo plc - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

Diageo plc - Mergers & Acquisitions (M&A), Partnerships & Al

MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organi...

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