Vladivar
Product Launch – UK: Whyte & Mackay’s Vladivar Flavours
Whyte & Mackay's Vladivar Flavours Category - Spirits, vodka-based, flavoured, 20% abv Available - From this month Location - UK…
INDIA: United Spirits cheers strong H1
United Spirits has reported strong double-digit rises in sales and profits for the first half of its fiscal year, lifted…
INDIA: United Spirits seeks overseas expansion on strong Q1
United Spirits is seeking to expand its business in Asia and Africa on the back of a strong start to…
UK: Beam Global exec joins Whyte & Mackay
Whyte & Mackay has poached an executive from Beam Global Spirits & Wine to head up its sales and marketing…
UK: Whyte & Mackay readies responsible drinking push for Vladivar
Whyte & Mackay has launched a new GBP1m (US$1.7m) advertising campaign for its Vladivar vodka brand in the UK. The…
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The Losh Cause – Vodka must shift out of neutral
Vodka is soon to take over from Scotch whisky as the most consumed spirit in the UK. But Chris Losh…
INDIA: United Spirits mulls energy drink launch – report
United Spirits is contemplating a move into the energy drink sector in India an effort to boost vodka sales, according to…
Pot of Gould – The (brand) name game
There may be many facets to a winning marketing mix, but a strong brand name that captures the consumer’s imagination…
UK: Whyte & Mackay to sponsor UK Boat Show
Whyte & Mackay has confirmed it will headline sponsor this year’s Earls Court Boat show in London. The company said…
INDIA: United Spirits looks to up vodka profile – report
United Spirits is mulling an expansion of its vodka offering in its home market, according to reports. The spirits unit…