Vladivar
The Losh Cause – Vodka must shift out of neutral
Vodka is soon to take over from Scotch whisky as the most consumed spirit in the UK. But Chris Losh…
INDIA: United Spirits mulls energy drink launch – report
United Spirits is contemplating a move into the energy drink sector in India an effort to boost vodka sales, according to…
Pot of Gould – The (brand) name game
There may be many facets to a winning marketing mix, but a strong brand name that captures the consumer’s imagination…
UK: Whyte & Mackay to sponsor UK Boat Show
Whyte & Mackay has confirmed it will headline sponsor this year’s Earls Court Boat show in London. The company said…
INDIA: United Spirits looks to up vodka profile – report
United Spirits is mulling an expansion of its vodka offering in its home market, according to reports. The spirits unit…