Beaujolais needs a brand. Could a label like Penfolds be the answer?
Penfolds is investing heavily in Bordeaux. Might a heavyweight brand be a way of driving international interest in Beaujolais, another…
ByTreasury Wine Estates
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How drinks manufacturers are embracing automation and robotics
Drinks groups can use automation, advocates suggest, to improve quality control, increase efficiency and reduce waste.
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Treasury Wine Estates buys majority of France’s Château Lanessan
TWE expects to double its existing French production capacity for Penfolds.
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Treasury Wine Estates eyes opportunities in low-alcohol wine
The group said nearly half of consumers were looking for healthier wine options.
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Treasury Wine Estates launches China-made Penfolds wine
The collection will be able to be sold in China outside of import tariffs.
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US sales help Treasury Wine Estates offset China woes
TWE has reshaped its portfolio in the US as part of its premiumisation strategy.
By Treasury Wine Estates celebrates trademark win in China
The verdict comes as TWE prepares to launch a China-sourced version of its Penfolds brand.
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China tariffs can’t hide Australia’s wider wine woes
Excluding China paints a rosier picture of Australian wine's fortunes oversees, but there are other clouds on the horizon.
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