Southern Comfort

Sazerac Co marks Mardi Gras with limited edition Southern Comfort design

Sazerac Co has launched a limited edition look for its Southern Comfort brand in the US. To celebrate the festival…

Sazerac’s Southern Comfort Hard RTD range – Product Launch

Sazerac's Southern Comfort Hard RTD range Category - RTD, Bourbon-based, 4.6% abv Available - From this month Location - Australia…

Anheuser-Busch InBev Performance Trends 2016-20 – results data

In late February, Anheuser-Busch InBev released its full-year results for 2020. The brewing giant posted a 3.7% dip in sales…

Anheuser-Busch InBev signs tie-up with Sazerac Co for Fireball, Southern Comfort FMBs

Anheuser-Busch InBev has signed a deal in the US to produce flavoured malt beverages under Sazerac Co's Fireball and Southern…

Brown-Forman Performance Trends 2016-2020 – results data

In early-June, Brown-Forman posted a flat set of sales numbers for the 12 months to the end of April 2020.…

Sazerac Co to buy three more Brown-Forman brands, Early Times, Canadian Mist and Collingwood

Sazerac Co is to add three more Brown-Forman brands to its spirits stable with the former set to buy Early…

Sazerac social media ads banned for featuring under 25s

Sazerac has been told to rethink influencer ads for its Southern Comfort brand after the UK's advertising watchdog upheld a…

Sazerac Co takes Southern Comfort Black to Ireland

Sazerac Co has rolled out its premium Southern Comfort expression to the Irish market. Southern Comfort Black, which is 40%…

Sazerac Co lines up Southern Comfort campaign in UK

Sazerac Co's UK distributor has announced a seasonal campaign for Southern Comfort as the company looks to further highlight the…

What can the spirits industry learn from Brown-Forman? – Comment

Following on from just-drinks' analysis of Brown-Forman's performance over the last five years, spirits commentator Richard Woodard considers the takeaways…