Sazerac Co marks Mardi Gras with limited edition Southern Comfort design
Sazerac Co has launched a limited edition look for its Southern Comfort brand in the US. To celebrate the festival…
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Sazerac’s Southern Comfort Hard RTD range – Product Launch
Sazerac has launched a premix range in Australia for the Southern Comfort brand.
Anheuser-Busch InBev Performance Trends 2016-20 – results data
In late February, Anheuser-Busch InBev released its full-year results for 2020. The brewing giant posted a 3.7% dip in sales…
Anheuser-Busch InBev signs tie-up with Sazerac Co for Fireball, Southern Comfort FMBs
Anheuser-Busch InBev has signed a deal in the US to produce flavoured malt beverages under Sazerac Co's Fireball and Southern…
Brown-Forman Performance Trends 2016-2020 – results data
In early-June, Brown-Forman posted a flat set of sales numbers for the 12 months to the end of April 2020.…
Sazerac Co to buy three more Brown-Forman brands, Early Times, Canadian Mist and Collingwood
Sazerac Co is to add three more Brown-Forman brands to its spirits stable with the former set to buy Early…
Sazerac social media ads banned for featuring under 25s
Sazerac has been told to rethink influencer ads for its Southern Comfort brand after the UK’s advertising watchdog upheld a…
Sazerac Co takes Southern Comfort Black to Ireland
Sazerac Co has rolled out its premium Southern Comfort expression to the Irish market.