Sazerac Co marks Mardi Gras with limited edition Southern Comfort design
Sazerac Co has launched a limited edition look for its Southern Comfort brand in the US. To celebrate the festival…
Southern Comfort
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Sazerac’s Southern Comfort Hard RTD range – Product Launch
Sazerac's Southern Comfort Hard RTD range Category - RTD, Bourbon-based, 4.6% abv Available - From this month Location - Australia…
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Anheuser-Busch InBev Performance Trends 2016-20 – results data
In late February, Anheuser-Busch InBev released its full-year results for 2020. The brewing giant posted a 3.7% dip in sales…
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Anheuser-Busch InBev signs tie-up with Sazerac Co for Fireball, Southern Comfort FMBs
Anheuser-Busch InBev has signed a deal in the US to produce flavoured malt beverages under Sazerac Co's Fireball and Southern…
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Brown-Forman Performance Trends 2016-2020 – results data
In early-June, Brown-Forman posted a flat set of sales numbers for the 12 months to the end of April 2020.…
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Sazerac Co to buy three more Brown-Forman brands, Early Times, Canadian Mist and Collingwood
Sazerac Co is to add three more Brown-Forman brands to its spirits stable with the former set to buy Early…
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Sazerac social media ads banned for featuring under 25s
Sazerac has been told to rethink influencer ads for its Southern Comfort brand after the UK's advertising watchdog upheld a…
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Sazerac Co takes Southern Comfort Black to Ireland
Sazerac Co has rolled out its premium Southern Comfort expression to the Irish market. Southern Comfort Black, which is 40%…
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Sazerac Co lines up Southern Comfort campaign in UK
Sazerac Co's UK distributor has announced a seasonal campaign for Southern Comfort as the company looks to further highlight the…
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What can the spirits industry learn from Brown-Forman? – Comment
Following on from just-drinks' analysis of Brown-Forman's performance over the last five years, spirits commentator Richard Woodard considers the takeaways…
