Urban South Brewery gets packaging overhaul – Beer in the US data
New Orleans-based Urban South Brewery has lined up new packaging for its core beer portfolio.
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Pernod Ricard eyes Gen Z with Malibu dance campaign
The UK division of Pernod Ricard has kicked off a marketing campaign for Malibu targeting Gen Zs.
Pernod Ricard creates UK experiential marketing post
The UK division of Pernod Ricard has promoted Estelle Martin into the newly-created role of head of experiential & consumer…
Pernod Ricard apes Diageo with office consolidation in Paris
Pernod Ricard has lined up the consolidation of its offices in Paris, with the group's global headquarters set to move…
Diageo joins Scotch whisky chase for new drinkers with global Johnnie Walker push – just-drinks comments
Diageo has joined Pernod Ricard in targeting new Scotch whisky consumers as the company launches its latest Johnnie Walker campaign.
How did Pernod Ricard perform in fiscal-2019? – results data
Pernod Ricard has reported a second consecutive quarter of slightly softening growth, with sales in the final three months of…
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Responsible drinking activations around the world – The IARD Digest – June 2019
Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the…
Where are all the female CEOs? Ask again in 2029 – Comment
Last year saw a raft of CEOs from global drinks firms announce their intentions to either move on or retire.…