Urban South Brewery gets packaging overhaul – Beer in the US data
New Orleans-based Urban South Brewery has lined up new packaging for its core beer portfolio. The company said yesterday that…
Ricard
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Pernod Ricard eyes Gen Z with Malibu dance campaign
The UK division of Pernod Ricard has kicked off a marketing campaign for Malibu targeting Gen Zs. The unit has…
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Pernod Ricard creates UK experiential marketing post
The UK division of Pernod Ricard has promoted Estelle Martin into the newly-created role of head of experiential & consumer…
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Pernod Ricard apes Diageo with office consolidation in Paris
Pernod Ricard has lined up the consolidation of its offices in Paris, with the group's global headquarters set to move…
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Diageo joins Scotch whisky chase for new drinkers with global Johnnie Walker push – just-drinks comments
Diageo has joined Pernod Ricard in targeting new Scotch whisky consumers as the company launches its latest Johnnie Walker campaign.…
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How did Pernod Ricard perform in fiscal-2019? – results data
Pernod Ricard has reported a second consecutive quarter of slightly softening growth, with sales in the final three months of…
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Responsible drinking activations around the world – The IARD Digest – June 2019
Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the…
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Where are all the female CEOs? Ask again in 2029
Last year saw a raft of CEOs from global drinks firms announce their intentions to either move on or retire.…
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Pernod Ricard Performance Trends 2014-2018 – results data
In late-August, Pernod Ricard released its full-year results for fiscal-2018. The group saw its sales in the 12 months to…
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From Diageo’s Distill Ventures to Coca-Cola Amatil X – the just-drinks guide to incubator units, venture capital funds and start-up initiatives
The last five years have seen a raft of drinks companies launch all kinds of venture capital funds, incubator units and…
