
Pernod Ricard eyes Gen Z with Malibu dance campaign
The UK division of Pernod Ricard has kicked off a marketing campaign for Malibu targeting Gen Zs.
Get the latest Ricard drinks industry news, analysis, comment pieces and market research reports with the just-drinks company profile pages
The UK division of Pernod Ricard has kicked off a marketing campaign for Malibu targeting Gen Zs.
Today, Pernod Ricard released its half-year results, which showed single-digit drops in sales and net profits. Here is a closer…
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