Research in Focus
What does the future hold for Champagne? – Research in focus
Champagne will look to overcome short-term challenges in some of its mature markets as the category continues to pursue a…
Where will the future take Tequila & mezcal? – Research in Focus
The long-term success story for Tequila looks set to continue in the years ahead, but there are challenges looming. Clouds…
Where can RTD and cider categories find future growth? – Research in Focus
The world's RTD brands can benefit from a growing market over the next few years, but divergent trends involving premiumisation…
Which international whiskies segments will challenge Scotch’s dominance? – Research in Focus
The future looks overwhelmingly bright for the huge international whisky category, but stock constraints continue to hamper growth, especially for…
How can Scotch whisky build on 2017 growth in the years to come? – Research in Focus
Last year's recovery in Scotch whisky sales, although marginal, was a welcome one - but the category still faces multiple…
Subscribe to our Newsletter
Get industry leading news, data and analysis delivered to your inbox
How kombucha can capture the hearts and minds of US consumers – Research in Focus
Kombucha is one of the more unexpected success stories in American beverages. Until about a decade ago, few had ever…
The trends set to shape the sparkling water segment – Research in Focus
The US soft drinks market of today sees bottled water rivalling carbonated soft drinks for significance as consumers increasingly favour…
Where should vodka look for growth in the years to come? – Research in Focus
The global vodka market continues to send mixed messages, with volume increases among higher-priced products offset by heavy declines in…
How will the coming years treat the gin segment? – Research in Focus
As the global gin bandwagon rolls on, growth is set to continue in the vast majority of markets around the…
How can organic juice grow its share of the global soft drinks market? – Research in Focus
The organic movement started at a grassroots level, led by consumers. It has never been a core business for multinationals. Consumers are…